Of all the awesome Super Bowl commercials that have people ranting and raving, Chevrolet is one of the only brands that is getting hip to the times and maximizing exposure with social media channels.

I recently wrote an article titled Increasing ROI for TV Ads via Social Media Marketing, which explains how ROI can be maximized by utilizing social media. After the Super Bowl, I noticed Chevrolet using a promoted Tweet featuring their Super Bowl commercials, and it makes me happy. Very happy.

Any company that spent millions of dollars on a Super Bowl commercial should be engaging viewers/customers on social websites. If not, it’s a major downfall.

Chevrolet: Even though I’m a big Ford fan and race Mustang Cobras, I congratulate you. Nice work!

Aaron Schoenberger
@TheSchoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a world-renowned Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.