Before launching social media marketing campaigns for clients, one of the first questions we’re often asked is: What’s the first step? Funny enough, the first step has nothing to do with social media and is quite simple, yet crucial.

To begin a social media campaign, you must create a new email address that will be used for registering to social websites, blog directories, analytics tools, etc. The goal is to have one email address that select employees have access to. This way everyone’s on the same page and can simultaneously monitor the account.

Secondly, as you probably know, social websites send all sorts of emails from notifications of new followers (Twitter) to new friend requests (Facebook), and it’s important not to clutter one’s email address with social media-related communications. Setting up a dedicated email address simplifies everything.

Moral of the story: Create a new email account prior to signing up for social websites and engaging users. I typically use marketing@xyz.com, or something along those lines.

Good luck and may the marketing force be with you.

Aaron Schoenberger
@TheSchoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a world-renowned Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.