I’m a commercial connoisseur, and have to admit I have a crush on Geico. It’s embarrassing, but I’m an honest person. Geico is one of the true grand masters of taking an otherwise boring product (insurance) and comically bringing it to life.

Their most recent ad spot features a caveman-ish dude crawling from under a rock to see the light of day. When he emerges, a glorious billboard stating that “15 minutes could save you 15%” is staring him down. The amazing news inspires him to have “Rick” check it out, at which point a rock in the foreground begins to move. Such an ingenious yet simple commercial.

Check out the ad spot above. What are your thoughts? I’d love to hear.

Aaron Schoenberger
@TheSchoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a world-renowned Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.

tags: geico live under a rock commercial, geico rock commercial, live under a rock ad