You have an excellent product, you’ve invested thousands of dollars in website design, now it’s time to gain exposure in search engines. After all, isn’t that the ultimate goal — to increase exposure and revenue?

One question many businesses have, which I’m asked quite frequently, is: How important are search engine marketing consultants?

First and foremost, companies can hit the ground running or move at a snail’s pace; it’s up to them. An experienced search engine marketing consultant will produce results in a timely fashion, and will use their knowledge to eliminate a lengthy period of trial and error. In essence, an SEM consultant will have tried and true strategies for achieving desired results whereas an internal marketing team may be unfamiliar with search engine marketing, thus resulting in a period of stagnation where limited progress is made.

Secondly, a search engine marketing consultant’s job is to research industry trends, test theories, and ensure they’re providing the most effective, forward-thinking concepts to clients. This is their job and, for this reason, leave the strategizing up to them.

If you’re looking to take your business to the next level but have no idea where to start, a search engine marketing consultant is an excellent first step.

Aaron Schoenberger
@TheSchoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a world-renowned Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.