I love my family, friends, my cat (Shrimpy), and — as oddly as it may sound — my mobile device. My iPhone has been with me through thick and thin: it wakes me up in the morning, finds me lunch, sucks in text messages from twisted friends, then puts me to sleep at night. It’s my tech-infused prosthetic and #1 marketing tool.

In this day and age, people have an overwhelming want for current, up-to-date information that is, often times, shared with mobile phones. Due to such, mobile devices have become a social media marketer’s best friend.

Yesterday, I spoke at Social: The New Media, a social media event by CBS that took place at the Avalon in Hollywood, and was amazed to see a large number of attendees poking away at their phones for hours. If it wasn’t a social media-related event I’d feel like a boring fellow, but in fact I was inspired.

All in all, it’s exciting to be able to communicate with millions of people around the world via a handheld device, especially when such communications are the bread and butter of large scale marketing campaigns. A social media marketer with no phone is like a soldier with no gun. That = disaster.

Aaron Schoenberger
@TheSchoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a world-renowned Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.