Aside from kicking major butt, Jackie Chan and social media are connected in another, more profound way. Ladies and gentleman, it’s time to take this article back to the ’90s.

If you love action flicks, you’ve probably seen Jackie Chan’s Who Am I? In the movie, a military operation in Africa goes wrong, Chan is stranded in the desert, and he’s adopted by a local tribe. He suffers from massive amnesia and cannot remember who he is, why he’s there, and where he’s headed. In desperation he cries out: Who am I?!

Does this sound familiar? To me it does…

When companies decide to put down their guard and begin a social media campaign, the biggest hurdle is forming a social voice. In essence, businesses need to stand in front of the mirror, like Jackie Chan, and ask themselves: Who am I?

The only way to succeed with social media marketing is to be as transparent and representative as possible. Customers want to socially connect with brands and add a personal element to the equation, so don’t put on a facade or appear like a discombobulated mess. Decide who you are, how you want to be viewed, and run with it.

Aaron Schoenberger
@TheSchoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a world-renowned Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.