There are three things I enjoy at every Super Bowl gathering: the game, the food, and the commercials. And when it comes to food, I found a very interesting statistic that scores a major touchdown for vegetables.

According to NPD Group, a market research firm that tracks Americans’ eating habits, “Vegetables are the No. 1 food eaten in homes during the last three Super Bowls.” What? Are you kidding me?

NPD Group vice president Harry Balzer said: “While there will certainly be increases in pizza and beer consumption by those that watch the big game this coming Sunday, the fact is: most Americans will not watch football on Sunday, but all of us will eat and drink. On Sunday, there will be more glasses of milk consumed in our homes during the Super Bowl telecast than any other beverage except soft drinks.”

From a marketing perspective, the above-mentioned information is worth its weight in gold and is a perfect reason for vegetable brands, growers, and retailers to jump start a social media campaign before the Super Bowl. If people are eating vegetables during the game, they need to buy them somewhere, and need to make a decision on what to buy.

Aaron Schoenberger
The Brainchild Group