Social Media Firms: How to Choose a Winner
If you’re on the hunt for a social media firm that has demonstrated the ability to achieve results, there are a few things you should know. Choosing a winner is no walk in the park, and a majority of firms simply lack the expertise to provide an all-inclusive social media campaign.
Yahoo! Search Direct SEO: Initial Observations
This article by Aaron Schoenberger of The Brainchild Group touches on SEO for Yahoo!’s Search Direct, including the importance of using relevant, targeted meta titles and building backlinks with such keywords.
Social Media vs SEO Experts: An Oil/Water Mixture
Over many years of consulting businesses on social media and SEO best practices, there’s one thing I notice on a continual basis, which I must bring to light.
Local SEO Takes Major Hit, Google Places Thrives
This article by Aaron Schoenberger of The Brainchild Group highlights the most recent Google Places updates and includes statistics that are useful for businesses, SEO companies, and marketing consultants.
Google Starts Displaying Twitter Photos, Latest Tweets
While researching certain keywords in Google the other day, I noticed Google is now displaying Twitter profile photos and the most recent Tweets — very interesting!
Solidarités International “Water Ink” Commercial: Creative, Important
“Dirty water is the leading cause of death in this world,” which is a driving force behind Solidarités International. Their new “Water Ink” commercial makes a good point, and does so in the most minimal, unassuming manner. Excellent commercial for an important cause.
Social Media Expert Witness: 2 Key Characteristics
One of the newest legal phenomenons is social media entering the courtroom in the form of expert witnesses – this can be for a case on Internet defamation, quantifying costs associated with repairing a brand’s image after a PR mishap, or a variety of other reasons.
Time Warner Cable iPad App: A Marketer’s Perspective
This article by Aaron Schoenberger touches on Time Warner Cable’s iPad app and what it means for advertisers that spend millions of dollars on television commercials.
Social Media Marketing: Are You Setting Obtainable Goals?
Choreographing an effective social marketing campaign consists of three key elements: setting obtainable goals, engaging social network users, and tracking results. Unfortunately, it’s not often that I see realistic goals being set, or any goals at all for that matter.
Apple iPad 2: An In-Depth Introduction [video]
While typing away on my MacBook Pro, I decided to jump on YouTube to search for “Apple Introducing iPad 2” and found an awesome 6-minute clip that provides an in-depth look at the sexy new iPad.