While browsing LinkedIn Answers, I came across a very important question that deserves a quick writeup. Someone asked: Is It advisable to delete older, outdated posts from a blog?

First and foremost, the only time you should ever delete posts is if they’re blatantly incorrect. And even then, it’s better to make revisions. If you add content on a regular basis then delete it at a later date, search engines will continuously run into dead links and will devalue your website. Not good.

Secondly, as posts marinate over time they’ll build ranking, which is worth its weight in gold. You want to harness the power of older posts and direct the strength to pertinent pages of your website. In essence, build a superb internal linking structure via blog posts.

Thirdly, having dead links pointing to your site can (and will) turn visitors away. What if a blogger reads your article and decides to link to it, but you remove the post and the link is dead? If someone clicks the link they’ll land on your site, receive an error, and probably won’t return.

Wrapping this up, do everyone a favor and leave posts on your blog.

Aaron Schoenberger
@TheSchoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a world-renowned Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.