I’m one to go off on all sorts of marketing tangents, which is why some of my friends don’t pickup my calls, but I’ve promised myself to keep this article short and sweet. So, here I go…
One aspect of social media marketing is deciding how to communicate with past, present, and potential customers. On the other hand, it’s important to analyze social marketing efforts to gauge effectiveness, identify/fix any possible issues, and ultimately improve ROI. For this reason, I have formed a crush on PostRank.
PostRank is a social media analytics service that uses a proprietary algorithm to track and rank social engagements (Tweets, Likes, etc.). I know it may sound somewhat fanatical, but I’m on the PostRank website at least an hour per day. It’s very helpful to track our (The Brainchild Group’s) social activity as well as client’s.
While researching our top articles for the past 3 months, I figured I’d snap a screenshot to show everyone how PostRank displays statistics. This information is worth its weight in gold. Please find the photo below. Enjoy!
The Brainchild Group
Aaron Schoenberger is Founder of The Brainchild Group — a forward-thinking Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.