One of the most commonly overlooked aspects of social media marketing, however oxymoronic it may seem, is the simple act of being social. I know it sounds crazy, but such happens on a daily basis.

More often than not, businesses are too consumed with their goals to turn up the volume and absorb everything their target markets have to offer. Instead, they engage in social engagements for self-serving purposes, not to build mutually beneficial relationships. Big mistake.

While performing the social media dance, companies need to communicate with social network users in a reciprocative manner. For example, if someone Retweets an article, do the same for them. If a business is followed on Twitter, follow back. This is how social relationships are built and maintained.

Ultimately, It’s all about showing that you care. Pay it back, pay it forward, and the digital world will be a better place overall.

Aaron Schoenberger
@TheSchoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a world-renowned Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.