The World Wildlife Fund’s “Earth Hour 2011” commercial not only created awareness around the globe, but did so in a hilarious, tech-savvy way. After Earth Day (March 26, 8:30pm) you’d think the commercial would fizzle away, however this week it obtained the #8 position on Advertising Age’s Viral Video Chart. Excellent work!

Moral of the story: “Don’t be the only one” to foolishly leave your lights on during Earth Hour. The moths will find you.

Aaron Schoenberger
The Brainchild Group