So you know social media marketing with Facebook has become the talk of the town, and you’re trying your best to succeed, but do you realize how important the Top News section is? Most do not.
One question that comes up very often is: What’s the difference between the Top News and Most Recent sections on Facebook? And, most importantly, how does a company (or individual) get content ranking well in the Top News? According to Facebook:
“Top News shows popular stories from your favorite friends and Pages, many of which have gained lots of attention since the last time you checked. In this view, you might find out about an old friend becoming engaged or see a hilarious video that your sister posted and that tons of your friends liked.
Since Top News is based on an algorithm, it uses factors such as how many friends are commenting on a post to aggregate content that you’ll find interesting. It displays stories based on their relevance, rather than in chronological order [Most Recent].”
To gain the maximum amount of exposure on Facebook, you basically need to ensure content and/or status updates relate to your friends’ interests, which will in return create more social engagements, make content more “popular,” and ultimately appear in the Top News area.
Given the purpose of the Top News and Most Recent sections, it’s imperative for social media marketers to focus on both the quality and frequency of content shared on Facebook.
I hope this information has been helpful and good luck!
The Brainchild Group