A few months back, I received an invitation from a friend in Baltimore, Maryland for a new shopping website that offers special “invitation-only access” to deals on a variety of goods. I thought to myself: How can this site compete with LivingSocial and Groupon. Well, it is.

While researching trending topics on Google Trends, I noticed that the third most popular search is “Gilt Groupe.” The company is generating a major buzz and, most likely, has competitors shaking in their boots.

According to Gilt Groupe’s website, “Gilt Groupe provides invitation-only access to highly coveted products and experiences at insider prices. Each day, Gilt offers its members a curated selection of merchandise, including apparel, accessories and lifestyle items across the women’s, men’s and children’s categories. In addition, we provide the best in home decor and entertaining essentials, along with luxury travel packages and fantastic offers on local services and experiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an exclusive shopping destination for luxury at up to 60% off.”

I’m going to keep an eye on Gilt Groupe and see how they progress. They’re off to an excellent start.

Aaron Schoenberger
The Brainchild Group