You have a great product, an excellent team, decent exposure, and you need more. Join the club, ladies and gentleman.

In recent years the Internet has taken off, with a large number of potential customers jumping on search engines (Google, Yahoo, Bing, etc.) to find whatever their heart desires. At first businesses could get away with conventional forms of advertising, but nowadays it’s tough, and a digital approach must be choreographed.

Search Engine Optimization (SEO) has entered the forefront of digital marketing and companies are, as crazy as it may sound, basing their entire marketing strategies on the web. For this reason, it’s sink or swim time.

My question for mid to large-size companies is: Why don’t you have a search engine optimization consultant? You have to understand that not everything can be done in-house, and ignoring SEO best practices is the worst thing you can do. For all you know, a few small tweaks can increase revenue by 10, 20, or even 50 percent. I’ve personally seen it happen.

The reality is that not everyone is a Search Engine Optimization expert, and companies should be open to bringing in outside help to not only increase sales, but to ensure sustainability in this constantly evolving, e-centric world.

If your business needs help and you don’t know where to start, feel free to give me a ring at (310) 876-0874 x1.

Aaron Schoenberger
The Brainchild Group