Skittles, with a little creative juice from BBDO, has created a tasty new commercial that encourages people to not only touch the rainbow, but to lick and taste it. Guest stars include a cute, fluffy cat and a Geico caveman-ish looking fellow.

The ad spot, which has been on YouTube for nearly a month, has raked in over 3.1 million views. Not bad if you ask me.
Enjoy the above clip!
Aaron Schoenberger
The Brainchild Group