Using the Internet to attract specific types of clients may seem like a daunting task, especially for smaller law firms, but in reality it’s very straightforward.
First and foremost, every attorney needs a website in this day and age. Your website is your lifeline, so don’t skimp. Create a properly structured site that’s easy to navigate, has a static page for each practice area, and is SEO-friendly.
Next, use the Google AdWords Keyword Tool to analyze website traffic for specific sets of keywords (e.g. Dallas criminal defense lawyer, Los Angeles entertainment attorney, etc.). The goal is to identify high traffic, relevant keywords that will most likely lead to conversions.
Once target keywords are designated, focus heavily on search engine optimizing (SEO). This includes: analyzing competitors, constructing a strategic internal linking structure, building backlinks, and spurring social engagements.
In essence, reaching out to specific clients is all done with keywords. Identify the keywords prospective clients may search for, then respond by placing your law firm’s website on the top of search engines.
If you happen to have questions, please feel free to give me a ring at (310) 876-0874 x1.
The Brainchild Group