If there’s one characteristic that every successful entrepreneur has, it’s the ability to think outside of the box and create something that’s revolutionary. This is what makes them shine. And when it comes to marketing campaigns, the same idea holds true.

Tonight, I decided to jump on LinkedIn and see what’s buzzing. While perusing the Answers section I saw a question about using a marketing tool/service for promoting law firms. I’ve seen this same question asked for many other businesses, and I intend to clear the air.
In my opinion, unless being used for analytics, marketing softwares/tools should rest in peace — put them in a dark corner of the garage and slap a tarp over them. As a business owner or marketer, it’s your job to gain a competitive edge and I’m sorry to burst your bubble, but boxed marketing tools are not going to get you there.
My solution: Takes a hands-on approach to marketing that analyzes competition and concocts ways to pull ahead. Understand what works, what doesn’t work, and what can be changed.
Aaron Schoenberger
@TheSchoenberger
The Brainchild Group