Archives for August 2011

Geico’s new commercial is another trophy on their wall, with a dog rockin’ out on the keyboard while a bird sings its heart out. Made me have an A-Ha! moment…literally.

After years of performing social media marketing acts for clients, I’ve noticed that social media itself is very similar to high school. There are the “in” people that are followed by many, or shall I say the trendsetters, then there are the outsiders that want to break into the inner circle.

I’ve been a fan of Klout since it was a toddler in diapers, and now that it’s growing up I feel like a proud parent, or uncle, or neighbor, or whatever I am.
The time has come for Klout to not only paint a picture of influence on select social websites, but to expand and cover [almost] the entire spectrum. I’ve been waiting for this time to come, and the mothership has touched down.
According to a post on the Klout blog, the following additions have been made:

Being the marketing scientist that I am, a few months ago I decided to slap on my safety goggles and run a little experiment on integrating hashtags into the titles of articles. You may be wondering why the heck one would do that, and since it’s not currently being done on a wide scale you have a very valid point, but hopefully this article will change your mind.

Diaper-clad toddlers breakdancing in roller skates to funky tunes has earned Evian some serious exposure in the social media world, with their 2009 commercial titled “Evian Roller Babies” raking in over 15 million views and over 30,000 likes on YouTube.

When looking to start a social media marketing campaign, it’s very important for companies to realize that “affordable” social media consulting services will not only cost less, but produce less. Let me explain…