After years of performing social media marketing acts for clients, I’ve noticed that social media itself is very similar to high school. There are the “in” people that are followed by many, or shall I say the trendsetters, then there are the outsiders that want to break into the inner circle.

Twitter is filled with tight-knit groups of individuals that communicate about particular topics on a regular basis, which can be cars, interior design, law, politics, or whatever else their hearts desire. They form mutually beneficial relationships that lead to increased exposure for everyone in the group.

The question is: How does one become the cool kid on the block?

First and foremost, as I just mentioned, relationships must be mutually beneficial. You pat someone else’s back and they’ll pat yours. Retweet content, proactively share articles from reputable sources, and show that your intention is to communicate about shared interests while simultaneously helping others. An influencer isn’t going to mention you, and therefore grant you exposure, for no reason at all. Give them a reason to.

Second, consistency is extremely important and your social media activities should be pruned like a prized bonsai tree. Generate the right content at the right time. Consistency implies dedication and if the information you’re providing is correct, an authority status will follow. Being an authority will pave the way for a position at the cool kids’ table, thus increased exposure.

Last but not least, you must listen before you act. Understand what connects certain groups of people and learn how to use such to your advantage. This is imperative. You wouldn’t want to show up at a black tie event with a pink bow tie, and you don’t want to spark conversations that will possibly turn people away.
I hope this article sheds some light on the social media dynamic and was helpful. May the marketing force be with you.
Aaron Schoenberger
The Brainchild Group