The Brainchild Group

  • Consulting
  • Social Media
  • SEO
  • About
  • Blog
  • Contact Us
Social Media Marketing: Unique Content is Your Ammo
September 1, 2011Aaron SchoenbergerSocial Media Marketing

The last thing you would ever want to do is bring a knife to a gun fight, and when it comes to social media marketing, failing to create unique content is doing just that.

When I discuss social media with clients or while speaking at events, I always refer to unique content as ammo. It’s your firepower that will not only reach people throughout the world, but establish a level of influence.

Ask yourself this: If you share articles, photos and videos on a regular basis but none are unique and you are simply passing them on, does that establish you as an authority? No. It shows you can find good content; that’s about it.

The most important part of social media marketing is establishing a level of influence so others look to you (or your company) as a definitive source of information. This is done by building digital relationships and sharing helpful, unique content.

Aaron Schoenberger
The Brainchild Group

Post navigation

PreviousPrevious post:Thien Long Stationary Commercial: ‘Fun Facts’ by Ogilvy & Cirkus NextNext post:Geico Take On Me Commercial: Dog & Bird Play 80s Hit

Footer

Learn More

  • Home
  • About
  • Services
  • Blog
  • Contact

Services

  • Social Media Marketing
  • Search Engine Optimization
  • Influencer Marketing
  • Online Public Relations
  • Content Creation

Locations

  • Los Angeles
  • Orange County
  • San Francisco
  • Miami
  • New York

Verticals

  • Automotive
  • Hospitality
  • Food & Beverage
  • Entertainment & Media
  • Legal
  • Technology

Contact

  • (310) 876-0874
  • 269 S. Beverly Dr. #1304
  • Beverly Hills, CA 90212

2021 The Brainchild Group, Inc. - © All Rights Reserved

Privacy Policy