The 2011 Los Angeles Auto Show has finally arrived and exhibitors are taking advantage of all social media has to offer. The Auto Show has, mark my word, forever changed.

With social media use on the rise, it’s no surprise that exhibitors are reaching out to attendees via social channels. In particular, Twitter seems to be the medium of choice with two companies taking the lead: Porsche and Yokohama.

I’ve been monitoring the Twitter hashtag “#LAAutoShow” and I’m intrigued by the amount of people using it while mentioning brands. Third party mentions are truly worth their weight in gold.

Even though Porsche is doing an excellent job and I’m a big fan, my invisible marketing award goes to Yokohama. They’ve received a bunch of mentions on Twitter and are, simply said, owning the #LAAutoShow hashtag. Over 100 people have used the #LAAutoShow hashtag and mentioned @YokohamaTC in the same Tweet.

As a car enthusiast, social media marketer and former executive in the auto industry, I commend both Porsche and Yokohama for their efforts. Big kudos!

Aaron Schoenberger
The Brainchild Group