After many years of working with social media including sleepless nights thinking about what it truly is, I recently had a realization that social media marketing is very similar to fishing. Sounds crazy, I know, but hear me out.
Nowadays, everyone is jumping on the social media bandwagon and unfortunately many simply do not understand how it works. This is very problematic and leads to limited results, decreased ROI, and the possibility of tarnishing one’s image. On the flip side, if done right, there are big rewards.
When marketing via social channels you need some sort of bait that attracts like-minded social media users, sparks interest, then leads to conversions (website visitors, sales, etc.). The question is: What’s going to make someone bite? The answer: Content.
A social media marketing strategy with no content is like tossing a hook in the water and hoping a fish bites, or a bird with no wings, or a bacon cheeseburger with no bacon. Companies need to write interesting, keyword-rich articles that directly relate to the wants, needs and likes of their customers. Depending on the type of business, sharing photos and videos is also an excellent idea.
The moral of the story is that developing a content strategy is really the backbone of any social media campaign and cannot be ignored. You don’t want to be that person who sits on a dock for hours with no bites while others are reeling in fish.
The Brainchild Group