You’re on a mission to use social media to market your business in 2012, but unfortunately you’re just not seeing the results you had hoped for. Don’t feel singled out, millions of others are in the same boat.
Archives for August 2012
When it comes to choreographing a kick-butt marketing campaign, there are certain things that have a high probability of going viral, while others need a big push to get the ball rolling.
The other day I was working with a client on their marketing campaign and realized that, even though social media marketing is drastically different than conventional marketing approaches, many marketers maintain the same mindset, which is a major downfall. Their previous social media consultant’s strategy was very one-sided, and we’re changing that.