When it comes to choreographing a kick-butt marketing campaign, there are certain things that have a high probability of going viral, while others need a big push to get the ball rolling.

For example, look at the Charlie Sheen and Jennifer Lopez Fiat commercials. By simply using big names, the commercials have created a huge buzz. On the flip side, marketing commercial real estate or insurance services is much more tricky.

Geico has mastered the art of marketing a mundane product (insurance), and their tenacity has catapulted them to winning a viral gold medal (new sport for the Olympics?). Owning the insurance market was their first step, which they’ve done, especially with the younger crowd, and they’re now spitting out some of the best commercials on TV. Always changing and never dull.

If you’re looking to market a product or service and want to go viral, don’t have that as your ultimate goal. Think about how to capture your audience and spark interest, then virality will follow.