Press releases are one of the best ways for companies to connect with news providers and deliver their message to the masses. However, not all press release distribution services are created equal.
Over the years our company has spent over $100,000 submitting press releases for various clients, so we have a pretty good feel for what works and what doesn’t work. Fortunately for you, we’re in a sharing mood today.
Our favorite paid distribution services, in no particular order, are:
– Excellent for search engine optimization
– Offers 4 different options for distribution
– $139 and $389 packages reach high-quality news outlets
– Top notch customer service
– Next day distribution if submitted before 5PM PST
– Helpful reports provided after release is distributed
– Easy to use platform
– Press releases distributed to New York Times, USA Today and other news outlets via the Associated Press
– Large number of subscribers, journalists and bloggers in network
– Delivers press releases to a network of excellent news outlets, including: AP, Dow Jones, Thomson Reuters, AFP, Bloomberg and dozens more.
– Analytics reports provide direct links to press releases on online news sites, audience measurement data, social media submissions statistics, referring URLs and more.
– Relatively inexpensive and offers option for free distribution
– First few links go live unlike other many other inexpensive PR distribution websites that charge for links
– Press releases typically appear in Google News
– Press releases have a tendency to build a high Google PageRank over time.
– Nearly half the price of other PR services
– $100 package provides professional editorial review, which is good for small businesses and business owners
– Almost all press releases appear in Google News
Keep in mind there are a lot of free press release distribution services that are halfway decent, however most don’t allow anchor text links free of charge. Additionally, press releases only stay up for a limited amount of time whereas paid releases are live indefinitely. Lastly, free services are typically flooded with spammy press releases that are poorly written.
Hopefully this article has been helpful and good luck securing some awesome press!