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Samsung Takes a Swing at New iPhone, Lands Punch
September 20, 2012Aaron SchoenbergerMarketing Rants + Critiques

The other day I came across an unfamiliar commercial and just had to watch it. The commercial gives off a distinctly familiar Apple-esque vibe, but there’s just one thing missing: Apple.

Cellphone manufacturers are fiercely competing for market share and Samsung decided it’s time to take the gloves off. Their new commercial mocks the iPhone 5 and its fans, and surprisingly makes a few good points. It’s an excellent attempt to make Apple customers jump ship.

Since Samsung loaded the commercial to their YouTube channel yesterday (September 19), it has raked in over 2 million views. Pretty impressive.

What are your thoughts on the commercial? Share below.

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