When it comes to marketing car brands, exposure is the name of the game and competition is fierce. Fortunately for Volvo, their new marketing strategy simply kicks butt.

After hiding behind the curtains as competitors duke it out, Volvo has decided to launch a new marketing campaign aimed at maintaining longtime customers while attracting a new generation of car buyers. Their commercials are funny, hip, and social. Even better, they’re sharing a variety of informative videos on YouTube that show exactly what Volvo’s known for: innovation, quality and safety.

Check out some of Volvo’s most recent videos below:

Volvo Cars | Alex’s Lemonade – How Far Would You Go?

#VolvoJoyride | Meet Victoria Smith

SARTRE project | Autonomous Driving

Volvo Trucks – The Ballerina Stunt