LET'S EXPLORE

Month: October 2012

Slogan Wars: Audi, BMW, Lexus, Mercedes

I feel like I’m in the Colosseum watching an all-out brawl between four luxury giants: Audi, BMW, Lexus, and Mercedes. Slogans happen to be their weapon of choice.

Twitter Mistake: Not Checking Links Before Sharing

Of all the Twitter marketing mishaps I see on a regular basis, there’s one I’d like to share with you today. It can totally ruin a company’s reputation and can be avoided with a simple click of the mouse.

Formula for SEO Success: Focus or Fail

When it comes to search engine optimization, one of the most common mistakes companies make is trying to own the Internet in one swing of the bat. But unfortunately that doesn’t work because, as the saying goes, “Rome wasn’t built in a day.”

Jack in the Box Sourdough Cheesesteak Melt Commercial

Jack in the Box has rolled out a new advertising campaign for their Sourdough Cheesesteak Melt that’s got people drooling and laughing at the same time. When I first saw the commercial on Hulu I cracked up, then jumped in my car and went down the street to grab one.

Psy’s ‘Gangnam Style’ Tops Viral Video Charts

According to Unruly Media’s viral video chart, Psy’s “Gangnam Style” is holding two of the top three slots. As of today, his video that’s ranking #1 on the viral video chart has raked in 402,076,641 views, 3,679,838 likes, and 171,051 dislikes.

Understanding the Cost of Search Engine Optimization

Search engine optimization is often viewed as a dark and mysterious form of marketing with prices ranging from $100 per month to over $100,000. All SEO companies aim to produce the same result (top rankings), however many simply do not have the experience to deliver.

Google Insights & Google Trends Merge

In a move that makes total sense, Google has decided to merge their Google Trends page with the Google Insights tool to form one powerful, helpful hub of search engine goodness.