Archives for October 2012

I feel like I’m in the Colosseum watching an all-out brawl between four luxury giants: Audi, BMW, Lexus, and Mercedes. Slogans happen to be their weapon of choice.

Of all the Twitter marketing mishaps I see on a regular basis, there’s one I’d like to share with you today. It can totally ruin a company’s reputation and can be avoided with a simple click of the mouse.

When it comes to search engine optimization, one of the most common mistakes companies make is trying to own the Internet in one swing of the bat. But unfortunately that doesn’t work because, as the saying goes, “Rome wasn’t built in a day.”

Jack in the Box has rolled out a new advertising campaign for their Sourdough Cheesesteak Melt that’s got people drooling and laughing at the same time. When I first saw the commercial on Hulu I cracked up, then jumped in my car and went down the street to try this magical sandwich creation. Pretty tasty, I must say.

Growing up in the heart of Los Angeles, I’ve spent a ton of time in Koreatown and many of my closest friends are Korean. I’m very familiar with the culture, including the amazing food, and I’m stoked to see a Korean artist create such a huge buzz in the United States.

Search engine optimization is often viewed as a dark and mysterious form of marketing with prices ranging from $100 per month to over $100,000. All SEO companies aim to produce the same result (top rankings), however many simply do not have the experience to deliver. And in reality, they don’t have the budgets either.