Recently I was working with a start-up client’s website development team to create an e-commerce site for their products. And while doing so, even though I’m on the marketing side of things, I noticed an issue that had to be rectified.

In this day and age the Internet is full of real people with good intentions, but at the same time there are lots of scammers. Consumers have become hip to that, and are often leery about sharing personal information, especially credit card numbers. This is one of the reasons why PayPal is so successful.

While working on this particular project, I noticed that the website designers hadn’t added an address to the website and, since it’s a web-based business, the client doesn’t have a physical address. This presents a major problem.

It’s very important for all websites to have contact information that’s easily accessible. For e-commerce sites, having an address is critical because it promotes a sense of credibility and accountability. If a business doesn’t have a physical address, simply setup a private mail box, which will cost anywhere from $10-$25 per month.