As companies adopted Internet marketing tactics over the years, namely the use of social media and search engine optimization, it seems as if a large influx of marketing companies have opened shop in Beverly Hills. Their goal is to cater to high-end, luxury businesses but unfortunately not all have the experience to get the job done.

When dealing with luxury brands there’s a lot at stake, and it’s imperative for businesses to properly screen marketing companies before cutting them a check. What types of clients do they typically work with? Do they have extensive experience managing marketing campaigns for luxury brands? Are they themselves recognized as leaders? And last but not least, ask to see results they have achieved.

The moral of the story is that just because a company is located in Beverly Hills, it doesn’t mean they’re the creme de la creme. Remember that it’s the people and their experience that matters most, not a physical location. Our company called Beverly Hills home for many years before moving to Calabasas, and we have a wide variety of clients in the area to this day. Not only do we encourage clients to ask questions, but we also share a variety of information from the get go. That’s how it should be.