Archives for July 2013

Law firms throughout the world are beginning to understand the importance of social media in this day and age, and one question I’m asked on a regular basis is if marketing via social channels is worth the money. My answer: Not only is it worth the money, but failing to jump on the social media bandwagon can actually cost firms more than it saves them. Let me explain.

Like a fine handmade piece of art that’s totally unique, Search Engine Optimization (SEO) requires attention to detail. No two campaigns are alike because keywords, goals, products/services being offered, etc. all vary. And due to such, boxed SEO services scare me.

Luxury products are often synonymous with exclusivity, and when using social media channels for promotional purposes it’s important to find the right balance. Marketing strategies must be as luxurious and successful as the products themselves.

Guess what day it is? What day is it Mike? Not only is it Hump Day, but also time for another awesome Geico commercial.

So you think your company is larger than life and has no need for Search Engine Optimization (SEO)? Well think again.

Launching a new company is no walk in the park, and many startups run on fumes until they receive funding and begin generating revenue. With extremely limited marketing budgets, early-stage startups must make every dollar count.