Launching a new company is no walk in the park, and many startups run on fumes until they receive funding and begin generating revenue. With extremely limited marketing budgets, early-stage startups must make every dollar count.

To boost exposure, spark interest, prove a concept, and get the most bang for the buck, startups should invest in social media marketing. Cultivating relationships is paramount, and generating buzz will inspire investors. This is especially important during the seed round.

I myself have been involved in launching a variety of successful startups, so I’m speaking from experience. I’m currently CEO of a technology startup and have been working on a breakdown of our use of proceeds, which ultimately inspired me to write this article.

Keep in mind social media marketing isn’t best for all startups, but works exceedingly well for B2C oriented companies. In the end it all depends on the product/service being offered as well as company goals.