The demand for social media consultants in Miami, Florida has skyrocketed in the past year and many businesses have had trouble enlisting local talent. Recently I received two calls from companies in the hospitality industry that were searching for guidance, but didn’t find what they were looking for in Miami, which is both surprising and unfortunate.

Miami is one of the most popular vacation destinations in the United States and it has also become a real estate hot spot with international buyers scooping up properties left and right. In fact, compared to one year ago the median sales price of Miami residential real estate increased 14.7 percent.

With a large influx of vacationers and new homeowners, businesses in Miami need a strong online presence if they wish to succeed. Why? Because people will most likely jump on Google (or another search engine) to find answers to their questions. For example, what’s the best hotel in South Beach? How about the best Cuban restaurant? These are questions people have on a regular basis.

Now you’re probably thinking that ranking well in search engines relates to SEO not social media, however nowadays SEO relies heavily on social media marketing. Businesses with high rankings in search engines are dropping off because they’re not taking advantage of social media, while at the same time ancient SEO companies servicing these clients are stuck in their old ways. They haven’t learned how to use social media for SEO purposes, and that’s where social media consultants with SEO experience come into play.

The reality is that content is the heart of any social media campaign, and it’s ultimately the bait the attracts leads. Miami businesses need to form a thorough understanding of their target markets, develop a solid content strategy then begin sharing on social media channels. To do this they must hire an experienced social media consultant with SEO expertise to ensure their entire Internet marketing campaign fires on all cylinders. Everything must work together.