Archives for December 2013

In another push to break away from its roots and tap into younger markets, Southern Comfort released a funky, karate-infused commercial a few months ago, which is creating quite a buzz in more ways than one.

Governor Andrew Cuomo’s initiative to transform State University of New York (SUNY) campuses and other university communities across the state into tax-free communities for new and expanding businesses is an ingenious, forward-thinking move that will prove to be an enormous success.

Large companies from around the world spend millions of dollars on market research on a regular basis, and I’m always amazed how they totally ignore valuable data that’s literally at their fingertips. This article will highlight one of the most epic marketing failures I see on a regular basis with the intention of getting large organizations to change their disturbing ways while also helping smaller companies stay on the right track.

Geico’s wildly successful Hump Day commercial has raked in nearly 20 million views in the past 6 months along with over 80,000 likes. Given its popularity, Geico made an ingenious decision to release a sequel that takes place in a movie theater. The new commercial is titled “Movie Day” and features a popcorn-eating camel and his good friends, including Mike.

A few weeks back I remember hearing one of the sharks on Shark Tank say that there are entrepreneurs and “wantrepreneurs,” and I always enjoy learning about what made people successful. Sir Richard Branson is one of the entrepreneurs that I admire, and what he has done with Virgin America in the past six years is very impressive.

Founder of The Brainchild Group, Aaron Schoenberger, wrote an article in 2010 about museums using social media for marketing purposes, and two students from Laurea University of Applied Sciences in Finland used his model to create a study on marketing the Finnish Aviation Museum via social channels.