Founder of The Brainchild Group, Aaron Schoenberger, wrote an article in 2010 about museums using social media for marketing purposes, and two students from Laurea University of Applied Sciences in Finland used his model to create a study on marketing the Finnish Aviation Museum via social channels.

Here are two excerpts from the study:
“The present study is based on the theoretical pattern designed by Aaron Schoenberger (2010); in accordance with his model, the ideal museum marketing campaign will include a skilfully choreographed blend of Social Networking, Social Bookmarking, Blogging, Search Engine Optimization (SEO), and Viral Videos which will attract more interest to the museum products.”

“A possible ‘receipt’ of implementing the digital marketing strategies belongs to Aaron Schoenberger (2010), the founder of the famous The Brainchild Group, an online advertising agency specialised in social media consulting.”

To read the study, CLICK HERE.