Archives for January 2014

I have always been a car fanatic and worked in the automotive aftermarket industry for many years, which has provided me with a ton of knowledge ranging from marketing automotive companies to fully understanding target markets. And I must admit, I’m always amazed how car dealerships fail to utilize the absolute best marketing tool that’s literally at their fingertips: cars themselves.

Social media marketing is an animal in itself and when marketing certain types of businesses via social channels, such as restaurant chains, there’s an extra layer of complexity.