The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there’s a huge demand for internet marketing consultants in the Los Angeles area.

“With a gross domestic product of nearly $1 trillion in 2013, the Los Angeles Basin has the world’s 16th largest economy behind Mexico,” as stated in the Sacramento Business Journal. Such a large number of businesses within a small region creates an extremely competitive environment, and companies are always looking for a competitive edge. This is where experienced internet marketing consultants come into play.

As opposed to having an idea and banking on it being fruitful, most companies see the value in hiring an experienced marketing consultant so they can generate a higher ROI and see results quicker. However, one mistake I see very often is companies hiring an SEO consultant but ignoring social media, and vice versa. Internet marketing is similar to the engine of a car where it must fire on all cylinders to be effective and move you forward.

Finding the best Los Angeles internet marketing consultant is no easy task, and you must ensure the consultant you hire is not only familiar with Los Angeles (the people, culture, neighborhoods, etc.), but also has a successful track record. Marketing companies from around the world are working their butts off to acquire clients in Los Angeles, but most do not have the intimate knowledge required to be as effective as locals.

The moral of the story is that your company shouldn’t be afraid to bring in outside help, though you must do your homework before handing over the keys to your business.