Reflecting on the 12+ years we’ve spent guiding companies on their social media journeys it’s been fun to see the marketing world evolve over time – first large organizations were skeptical about social media and thought it was a fad (convincing them on the value was like pulling teeth) then they warmed up to the future, started to see great ROI, and a multibillion-dollar industry was born.
Archives for February 2019
Over the past couple of years the social media marketing world has seen some big changes ranging from YouTube’s algorithms and policies causing a ruckus to marketing dollars moving more towards influencer marketing campaigns. And with tons of companies throughout the world jumping on the influencer bandwagon, there’s a lot of talk about social media influencer marketing consultants and if they’re actually needed. We’ll touch on that today.
Search engine optimization is an ever-evolving game that requires SEO companies to stay ahead of the curve if they wish to deliver top notch results for clients, and at the same time strategies often differ when looking at small to mid-size companies versus global enterprises. Ultimately, what makes enterprise SEO so different than SEO for other types of businesses?
You have probably heard all of the buzz about social media influencer marketing and how marketing budgets are not only shifting even more to digital, but in particular towards influencers. And because of that, companies are scrambling to find social media influencer marketing agencies to guide them, but not all are created equal.