Search engine optimization is an ever-evolving game that requires SEO companies to stay ahead of the curve if they wish to deliver top notch results for clients, and at the same time strategies often differ when looking at small to mid-size companies versus global enterprises. Ultimately, what makes enterprise SEO so different than SEO for other types of businesses?
For one, the risk of failure – aka getting slapped in the face by Google – is huge if unethical practices are implemented, and as a large private or public company being de-indexed, having ranking drop out of nowhere, etc. is simply not acceptable. This is one of the main reasons why enterprises look for SEO companies with deep experience in guiding large organizations as opposed to run-of-the-mill SEO services that operate on a micro level.
Taking things one step further, enterprise SEO companies will have a very clear understanding of Google’s guidelines as well as other search engines, and will consistently stay on top of algorithm, policy and other updates that can potentially impact clients. Enterprise SEO companies tend to lean towards more research and development to better understand the future as opposed to thinking inside of the box.
Lastly, SEO companies that work with enterprise clients will have experience working with C-level executives, understanding their goals, and developing strategies that focus on SEO, but also tie into many other facets of the business. It’s about operating at a high level, figuring out the big picture, then implementing enterprise SEO tactics that are both fruitful and safe.