You have probably heard all of the buzz about social media influencer marketing and how marketing budgets are not only shifting even more to digital, but in particular towards influencers. And because of that, companies are scrambling to find social media influencer marketing agencies to guide them, but not all are created equal.
If you’re starting your search for a social media influencer agency in Los Angeles – or anywhere else in the world for that matter – it’s important to first understand how influential the company/team are themselves, which is a pretty solid indicator of what they can potentially do for you.
Additionally, be sure to ask for examples of projects they’ve worked on in the past so you can see the results, and also dig in deeper. Unfortunately, the influencer marketing space is flooded with people buying followers, likes, comments, etc. so things aren’t always what they appear to be on the surface.
Last but not least, make sure the social media influencer agency you choose has a clear picture of who to reach and how along with experience around your particular product or service. For example, knowing nothing about food products and jumping into a food influencer project head first is a recipe for disaster.
If you have questions about social media influencer marketing and want to learn more about how we can help, or if you simply want to say hello, let’s connect!