Chefs spend many hours perfecting dishes ranging from turning tough cuts like brisket into mouthwatering BBQ to skillfully searing scallops without overcooking them, and when it comes to marketing restaurants and food brands on Instagram there’s also a recipe for success.
Having been in the social media marketing game for many years guiding food businesses from around the world (Michelin-starred restaurants, global food brands, etc.) we’ve seen the challenges they face firsthand, especially when it comes to taking their food/products and turning them into a similar, representative online experience. And the absolute best place to deliver that experience is on Instagram.
Since Instagram is powered by users sharing photos and videos, including Stories, it’s like a dream come true for foodies and many users make decisions on where to eat and what food products to buy based on content they find on Instagram. Think about the colorful bagel trend that started in New York City then went viral, the Flavor God phenomenon or how social media, particularly Instagram, plays a big role in new dishes gaining worldwide fame (bacon donuts, ramen burgers, and more).
Understanding the social media landscape and truly becoming a part of the conversation is key, and that’s where most companies struggle and ultimately fail. Snapping cool photos/videos then posting them on Instagram is only a fraction of the equation, and you shouldn’t expect some magical social media god to deliver success out of nowhere, but you can bring in an Instagram marketing consultant to guide you on the journey.
When searching for an Instagram consultant to take your restaurant or food brand to the next level, one piece of advice we have is to make sure they themselves are foodies, understand the business inside and out, and have the deep expertise needed to create/implement an effective strategy.
In the end, the upfront cost of hiring an Instagram marketing expert will save you time and money while also keeping competitors at bay. Social media marketing is very competitive, especially in this day and age.
If you have any questions about social media marketing for food companies, feel free to shoot us a call or message!