Los Angeles is truly one of the main social media hubs with a wide variety of influencers calling the city home, and as someone that was born and raised here it’s exciting to see how things have evolved over time – particularly from being the “Entertainment Capital of the World” to also becoming a driving force behind social media (content, trends, etc.) – which is essentially the new age of entertainment.
And because of that, when companies throughout the world are looking for top social media agencies or consultants – regardless of where they’re physically located – they often times reach out to firms in LA for guidance. But what’s the secret to finding a social media agency that fits your needs?
We have been in the social media game for over 10 years and one of the biggest mistakes we’ve seen companies make is hiring social media marketing agencies with no experience in the products or services they’re marketing. For example, if you’re a food business you want a social media agency with deep experience in the food industry.
Research vs Replication
Nowadays there are social media marketing agencies popping up left and right, which is exciting because it shows how valuable the medium is, but not all are created equal. While on your journey to find the best social media agency that jives with your business, look for those that put research first to gain real analytics/insights versus simply replicating strategies easily found online.
Proven Track Record
Look for companies that not only outline what they’re going to do in the future and why, but also have a track record showing what they’ve done in the past. What projects have they worked on? Who’s come to them for guidance? How are they viewed by their peers?
Ultimately there’s no secret sauce to discovering a top social media agency in Los Angeles; it’s all about exploring, knowing what to look for and finding the best fit.