Being deeply involved in the social media world for the past 10+ years we’re always monitoring trends, changes to algorithms on social networks and a wide variety of other factors that impact our clients, and as the CBD market continues to boom we’re seeing an influx of CBD companies that are in desperate need of social media guidance. But the big question is: Do you need a social media consultant to help you on the journey?
Social media marketing nowadays is difficult enough and takes a unique blend of experience in content creation, the technical side of social networks (algorithms) and having the ability to actually be social instead of operating like a marketing robot. And with the intense competition in the CBD space the value of organic engagement and subsequent sales is huge.
When looking to either launch new social media campaigns for CBD products or improve on past efforts, bringing in outside help can accelerate the process by delivering strategies that are proven and produce results immediately as opposed to testing the waters and potentially losing money while others gain a competitive edge. In essence, do it once and do it right.
The moral of the story is that social media marketing is still like the Wild West and marketing CBD products adds another layer of complexity, so if you want to succeed hiring a social media consultant or consulting firm with experience in the CBD space will be beneficial.