Being in the social media marketing game for 10+ years has been a fun journey and along the way I can’t tell you how many times we’ve had conversations with potential clients where their goals are to simply find the best social media marketing company, but in reality “the best” is subjective and often times based on what’s actually the best fit for the goals at hand. Let’s explore.
Looking at the legal industry as an analogy, think about launching an expedition to find the best attorney then realizing you need to find a lawyer that specializes in the financial industry, laws related to the FDA or any other area of expertise. The same applies to social media marketing companies: Certain agencies may be rock stars when it comes to launching food products or marketing restaurants whereas they’ll flop when marketing outdoor products.
The metric companies should look at when contracting a social media marketing consultant or agency and determining the best fit is success in marketing your specific products as well as deep expertise in the field. Would you want a lawyer that specializes in criminal defense representing you in a multi-million-dollar civil case? Probably not.
Ultimately you need to step back, think through your goals and develop a solid plan then begin your hunt for a social media marketing company with the knowledge and expertise to execute. The only other thing you can do is hope the force is with you.