So you’re stuck in a bind trying to figure out the world around you and social media is where the best insights can be found instantly, but finding social media analytics/listening tools to deliver the results you need is the main challenge. So how do you choose?

First and foremost, think about what you want to get out of a social media analytics tool… Essentially what is your company missing today and what problems will a new solution solve?

Secondly, start to think about the challenge itself and how various social media tools on the market can address them. Are you a food company that’s interested in detecting trends early on, a large corporation focused on sorting through high volumes of conversations to detect what matters now, etc.

When you begin your search for finding a new social media analytics solution start with creating a list of your priorities — what exactly do you want to achieve by monitoring social media conversations? — then compare and contrast the various tools on the market to gauge the best fit.

We’ve been in the social media analytics space since the early days and if you have questions about ways to use social media data to improve your business let’s connect.