After being in the search engine optimization world for many years we’re often asked about the costs associated with SEO, especially around hiring a specialist with the experience to get the job done, and thought we’d share some insights.

First and foremost, as the old saying goes, you get what you pay for and that’s especially true when it comes to SEO. Nowadays everyone seems to be an SEO expert/specialist, however the proof is in the pudding.

When searching for an SEO firm with the expertise to take your business to the next level you first need to ask yourself a few questions:
What are your ultimate goals for SEO?
Who are your competitors and what makes you special?
What are you willing to invest to compete at the highest level?

The next step is to find an SEO company or individual that specializes in SEO and look at not only what they’re planning to do in the future for you, but also what they’ve done in the past. And most importantly, if they have experience in the particular products or services you’re offering, which is critical.

This all boils down to the costs in hiring an SEO specialist and what you should expect to pay, which is also driven by the deliverables you’re receiving. Are you paying for an initial SEO audit, SEO consultant, ongoing SEO, etc.? All of these services have different costs/rates that are highly dependent on your end goals and the industry you’re in.

Want to learn more? Let’s link up and explore.