The Brainchild Group has been a leading social media marketing and consulting agency in Los Angeles for 15 years and it’s interesting how during that time we saw boutique firms like ours launch in the early days then some large companies (Fortune 500s) started to shift towards the big agency model, but are back to working with boutique agencies today.

One question that we see and get asked often is what exactly makes a social media agency boutique? With everyone tossing around buzzwords nowadays that’s a great question, and it all comes down to specializing in particular things or verticals that make the firm a true expert in their field.

For example, looking at the food industry, if a company is searching for a new social media agency it’s absolutely critical for them to have deep experience in the food space which is what essentially makes them boutique.

On the flip side, imagine an agency that’s only focused on food trying to guide a law firm on their marketing. That’s like having a plastic surgeon perform heart surgery – just not the best idea.

When interviewing various Los Angeles social media agencies, think about your goals first then try to figure out if particular firms have the experience to accomplish them. If they do, that’s what makes them boutique.