Like walking into a luxury store on Rodeo Drive in Beverly Hills where you not only expect to get the best but also realize that comes at a cost: There’s a reason why companies search for boutique social media agencies versus the norm. But what makes certain social media firms special? 

First and foremost, the proof is in the pudding, and it also simmers down to what truly makes a social media agency boutique. Are we just tossing around words or actually getting to something? 

This ties back to the core: A “boutique” company is one that focuses with laser precision on something they’re great at, then kicks ass along the way. Having true knowledge and experience in a particular field then owning it. 

Whether you have a restaurant or other local business, a company that services the entire U.S. or a global organization, the absolute first and most critical step is to outline your goals. And through that process you’ll have the clarity to gravitate towards a social media agency that jives with you… and that’s the first step towards something special.